If you want to reach a global audience by offering your website in multiple languages, WPML (WordPress Multilingual Plugin) is the most comprehensive solution available. It’s the industry standard for building multilingual WordPress websites.
What Is WPML?
WPML is a premium WordPress plugin that enables you to create a fully multilingual website — translating pages, posts, custom post types, menus, widgets, and even theme text strings. Each language gets its own URL structure and SEO settings, helping you rank in multiple countries simultaneously.
Key Features
- Content Translation — Translate pages, posts, custom post types, and taxonomies.
- String Translation — Translate theme and plugin text strings.
- URL Structure — Choose subdomain, subdirectory, or separate domain per language.
- Multilingual SEO — Individual meta titles, descriptions, and hreflang tags per language.
- WooCommerce Multilingual — Sell in multiple languages with localised product pages.
- Translation Management — Assign translators and track translation status.
How Translations Work
WPML offers three translation methods: translating content yourself through a side-by-side editor, using automatic translation (powered by DeepL or Google Translate), or sending content to professional translators. The translation management dashboard gives you a complete overview of what’s been translated and what still needs work.
Pricing
WPML starts at $39/year for the Multilingual Blog plan (pages and posts). The Multilingual CMS plan at $99/year adds custom post types and WooCommerce support. For international businesses, this investment quickly pays for itself through access to new markets.
